Monthly Archives: April 2019

Prove it. And make it snappy.

Welcome to a messaging technique that I have coined the Powerbite. Think of the Powerbite as a hammer – an aggressive, no-fooling-around tool for driving your message home with a few sharp, precisely-aimed blows. The Powerbite responds to the part of your listener’s mind that demands, “Prove it – and make it snappy.” You’re probably […]

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