Category Archives: Key Messages

Strategic Preparation: Key to Public Speaking Success

Many organizations have some kind of process for preparing a presentation, even if it’s just “this person writes the PowerPoints, and that person makes them look good.” But when I started out as a communications coach and consultant, I was surprised at how few clients have any kind of disciplined method for executing the most […]

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Great Storytellers are Great Persuaders

We need story; otherwise the tremendous randomness of experiences overwhelms us. Story is what penetrates — Robert Coover, Brown University Whether played out by actors, shared around a kitchen table, or told from a podium, great stories command our attention with that irresistible question: What will happen next? They can draw us to the edge […]

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Prove it. And make it snappy.

Welcome to a messaging technique that I have coined the Powerbite. Think of the Powerbite as a hammer – an aggressive, no-fooling-around tool for driving your message home with a few sharp, precisely-aimed blows. The Powerbite responds to the part of your listener’s mind that demands, “Prove it – and make it snappy.” You’re probably […]

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