Accelerate professional growth and development — anywhere, anytime.
Unlock Richard Butterfield’s entire curriculum with this high-impact series of 12 videos. Professional development and human resource leaders use this program to give their teams convenient, cost-effective communication training.
- Practice exercises allow participants to apply key strategies to current projects.
- Supplemental readings encourage a deeper dive into key concepts.
- Tracking tools help program administrators track and manage participants’ progress.
Section I: Accessing Your Power to Persuade
Before you attempt to craft your message, take time for personal preparation.
1 – Three Truths about Attitude
Professional Passion | Victor, Not Victim | Professional Responsibility
2 – Listening Skills
The Power of Listening | Assessing Your Listening Skills | Listening for Obstacles
3 – Vision
The Power of the Visionary Leader | Building a Compelling Vision | Futurecasting
Section II: Discovering and Developing Your Message
Learn to create clear, compelling messages.
4 – Building Message Mantra
Prioritizing Your Message | Reducing the Sauce | Thesis, Powerbites, & Storytelling
5 – Powerbites
Powerbites Defined | Powerbites for Every Occasion
6 – Storytelling
Six Types of Persuasive Storytelling | How to Tell Great Stories
7 – Strategic Preparation
Risk/Opportunity Assessment | Objectives and Obstacles | Message and Theme
8 – Structuring Your Presentation
The Hook, Promise & Roadmap | PowerPoint Tips | Beyond PowerPoint
Section III: Mastering Your Craft as a Communicator
Strategies and techniques for performance excellence.
9 – Rehearsal Techniques
The Importance of Rehearsal | Effective Rehearsal Techniques
10 – The Power of the Voice
Vocal Warm-up and Articulation | Persuasive Vocal Techniques | Vocal Health
11 – Physical Life and Gesture
Think Like a Director | Finding “Money” Positions | Staging Your Presentation
12 – Question and Answer Technique
Turn Question and Answer into Question and Message | The Q&A Playbook