Every audience wants structure. You might even say that every audience needs structure. Beyond giving you a way to organize your presentation, structure helps your audience follow your presentation, keeps them tuned in and helps them remember your message.
Structure is independent of content. Your particular purpose – exactly what you want to persuade your audience to believe or to do – will always drive the content of your presentation. A trial summation is different from a sales pitch is different from a press briefing is different from a conference keynote.
So I can’t lay out some one-size-fits-all way to organize your thoughts. What I can offer is a foolproof blueprint for two of the three basic structural elements of a presentation: the beginning and the end. The middle, being the substance of what you have to say, is up to you. But the beauty of this approach is, even if you don’t already have a thorough grasp of the substance of your presentation, this blueprint will both force you and help you to do so.
Watch and share Structuring Your Presentation through November 30th
In December: Effective Rehearsal Techniques
Maximize your rehearsal time by focusing on select parts of your presentation. Next month, we’ll share powerful strategies for efficient, effective rehearsal. Subscribe now (or confirm your subscription) to get your link to Effective Rehearsal Techniques next month!
Enjoy time-bound releases of Richard Butterfield’s video curriculum! Join us each month to learn to tap your professional passion and tell a better story.