Tag Archives: executive communications

Great Storytellers are Great Persuaders

We need story; otherwise the tremendous randomness of experiences overwhelms us. Story is what penetrates — Robert Coover, Brown University Whether played out by actors, shared around a kitchen table, or told from a podium, great stories command our attention with that irresistible question: What will happen next? They can draw us to the edge […]

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Prove it. And make it snappy.

Welcome to a messaging technique that I have coined the Powerbite. Think of the Powerbite as a hammer – an aggressive, no-fooling-around tool for driving your message home with a few sharp, precisely-aimed blows. The Powerbite responds to the part of your listener’s mind that demands, “Prove it – and make it snappy. You’re probably […]

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