Tag Archives: public speaking

Great Storytellers are Great Persuaders

We need story; otherwise the tremendous randomness of experiences overwhelms us. Story is what penetrates — Robert Coover, Brown University Whether played out by actors, shared around a kitchen table, or told from a podium, great stories command our attention with that irresistible question: What will happen next? They can draw us to the edge […]

Read more »



Prove it. And make it snappy.

Welcome to a messaging technique that I have coined the Powerbite. Think of the Powerbite as a hammer – an aggressive, no-fooling-around tool for driving your message home with a few sharp, precisely-aimed blows. The Powerbite responds to the part of your listener’s mind that demands, “Prove it – and make it snappy.” You’re probably […]

Read more »



The Power of Persuasion Online: Vision

  There is no favorable wind to the sailor who has no destination.   — Seneca February seems like a good time to ask: What would you love the future of your company to be? What specific outcome are you passionate about creating?  What goals are you determined to reach? Today, Butterfield Speaks releases its next offering to you:  Module 3:  The Vision Thing. […]

Read more »



The Power of Persuasion Online – Listen Up!

It’s January and we are all setting our sites on a successful 2019. How do we get there? Communication excellence, of course! This month, we focus on an essential foundational skill for persuasive communication: Listening. In the second module in Richard Butterfield’s Power of Persuasion curriculum, you will learn why an effective persuasion begins with effective listening. Richard will share techniques for […]

Read more »



Anatomy of a Successful Meeting

How often do you walk away from a day full of meetings feeling unproductive and uninspired? It’s time to step up: PREPARE, UNIFY, CLARIFY, INTENSIFY, and UNLEASH your teams.  You can run meetings that generate engagement and create a forward-moving agenda. Meetings don’t just happen. They require preparation.  Review the context. Do a situational assessment and determine the who, when, where and […]

Read more »



Change Your Voice, Change Your Life

Greetings and welcome to the first in an occasional series of Blog Posts from the Butterfield Speaks Team. In this inaugural post, Richard Butterfield describes two scenarios where the Power of the Voice made a big difference…

Read more »