Richard Butterfield developed this communication skills curriculum to plug into corporate leadership development programs. Now, for the first time, the entire online program is available by individual subscription.
Subscribe Now to Become a More Persuasive Speaker.
One year Power of Persuasion subscription — Just $199 for a limited time.
This series of 12 videos will improve every aspect of your presentation, from tailoring your speech for each audience to the techniques of rehearsal and delivery.
- High impact video series gives you access to the same concepts Butterfield Speaks teaches high level executives and leaders in all professions. Review Curriculum summary.
- Practice exercises and templates help you develop real content for your next presentation as you learn new skills.
- Supplemental readings encourage a deeper dive into key concepts. They are yours to download and keep even after your one-year subscription ends.
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Section I: Accessing Your Power to Persuade
Before you attempt to craft your message, take time for personal preparation.
1 – Three Truths about Attitude
Professional Passion | Victor, Not Victim | Professional Responsibility
2 – Listening Skills
The Power of Listening | Assessing Your Listening Skills | Listening for Obstacles
3 – Vision
The Power of the Visionary Leader | Building a Compelling Vision | Futurecasting
Section II: Discovering and Developing Your Message
Learn to create clear, compelling messages.
4 – Building Message Mantra
Prioritizing Your Message | Reducing the Sauce | Thesis, Powerbites, & Storytelling
5 – Powerbites
Powerbites Defined | Powerbites for Every Occasion
6 – Storytelling
Six Types of Persuasive Storytelling | How to Tell Great Stories
7 – Strategic Preparation
Risk/Opportunity Assessment | Objectives and Obstacles | Message and Theme
8 – Structuring Your Presentation
The Hook, Promise & Roadmap | PowerPoint Tips | Beyond PowerPoint
Section III: Mastering Your Craft as a Communicator
Strategies and techniques for performance excellence.
9 – Rehearsal Techniques
The Importance of Rehearsal | Effective Rehearsal Techniques
10 – The Power of the Voice
Vocal Warm-up and Articulation | Persuasive Vocal Techniques | Vocal Health
11 – Physical Life and Gesture
Think Like a Director | Finding “Money” Positions | Staging Your Presentation
12 – Question and Answer Technique
Turn Question and Answer into Question and Message | The Q&A Playbook