"Dick Butterfield’s Power of Persuasion gives you the power to reinvent yourself."

Jim Barnett CEO and Chairman, Turn Inc. Former President AltaVista and Overture Search

Polish Your Pitch — Exclusive Vator Offer


Richard Butterfield developed this communication skills curriculum toRBs_PowerofPersuasion plug into corporate  leadership development programs. Now, for the first time, the entire online program is available by individual subscription.


Subscribe Now to Become a More Persuasive Speaker.


One year Power of Persuasion subscription — Just $199 for a limited time. 

This series of 12 videos will improve every aspect of your presentation, from tailoring your speech for each audience to the techniques of rehearsal and delivery.

  • High impact video series gives you access to the same concepts Butterfield Speaks teaches high level executives and leaders in all professions. Review Curriculum summary.
  • Practice exercises and templates help you develop real content for your next presentation as you learn new skills.
  • Supplemental readings encourage a deeper dive into key concepts. They are yours to download and keep even after your one-year subscription ends.


First Name

Last Name



Email (required)

Ready to polish your public speaking skills? (check all that apply)
 Yes, please sign me up for one half price Power of Persuasion subscription. Contact me about signing up my team. I'd like to sponsor another user I'd like more information about coaching, workshops or media training.



Section I: Accessing Your Power to Persuade

Before you attempt to craft your message, take time for personal preparation.

1 – Three Truths about Attitude
Professional Passion | Victor, Not Victim | Professional Responsibility

2 – Listening Skills
The Power of Listening | Assessing Your Listening Skills | Listening for Obstacles

3 – Vision
The Power of the Visionary Leader | Building a Compelling Vision | Futurecasting

Section II: Discovering and Developing Your Message

Learn to create clear, compelling messages.

4 – Building Message Mantra

Prioritizing Your Message | Reducing the Sauce | Thesis, Powerbites, & Storytelling

5 – Powerbites 

Powerbites Defined | Powerbites for Every Occasion

6 – Storytelling

Six Types of Persuasive Storytelling | How to Tell Great Stories

7 – Strategic Preparation

Risk/Opportunity Assessment | Objectives and Obstacles | Message and Theme

8 – Structuring Your Presentation

The Hook, Promise & Roadmap | PowerPoint Tips | Beyond PowerPoint


Section III: Mastering Your Craft as a Communicator

Strategies and techniques for performance excellence.

9 – Rehearsal Techniques

The Importance of Rehearsal | Effective Rehearsal Techniques

10 – The Power of the Voice

Vocal Warm-up and Articulation | Persuasive Vocal Techniques | Vocal Health

11 – Physical Life and Gesture

Think Like a Director | Finding “Money” Positions | Staging Your Presentation

12 – Question and Answer Technique
Turn Question and Answer into Question and Message | The Q&A Playbook

Contact us to get started.